About
SDG era is a youth-led initiative to make this era Sustainably developed.
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A platform to network, act and give the youth of India a vision to work towards Sustainable Development.
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SDG ERA focuses on accelerating a regenerative Circular Economy.
WHY SDG era?
The long-term social and economic impact of the COVID-19 pandemic is set to widen the gap between people living in rich and poor countries, according to new research by UNDP.Today, due to the COVID-19 pandemic, an unprecedented health, economic and social crisis has caused immense human suffering, economic disruption and global uncertainty.
Now is the time for real and ambitious change, leveraging the heightened levels of awareness, solidarity and transformative possibility that this crisis has generated. Now is the time for nations and peoples across the world to unite around urgent solutions.
THE BEGINNING
Founder, ZAINAB BIE ,
in her own words is - "An accidental entrepreneur.
SDG era started in the pursuit of living a lifestyle congruent to my own values.
When I was 13 ,While waiting for my school bus , every morning , I used to see some children of my age .
But something was different about them . Instead of carrying school bag on their shoulder , they carried trash bags ! They were barefooted , malnourished and and untidy .
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Watching them segregating waste everyday , looking for metals in the garbage made me realise how unfair this is ? They were supposed to be in school uniform preparing to go to school rather than helping their family end meets.
I realised that it was the duty of every household to segregate their waste themselves and send them for recycling / reusing and other places.
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This instance made me question myself - Why can't we have a waste less society ?
a community which follows closed system theory , a community which is sustainable !
I was so much motivated to find a solution to this problem and got to know what a Circular economy is !
I got the solution - The triple bottom line - PEOPLE , PROFIT , PLANET
If we are able to achieve the triple bottom line , our planet will be a better place to live ! A place where there will be no underprivileged children of my age missing their school to sustain their family. There will be better economic condition in every household and our environment will be healthier !
A cradle to cradle system which I want to be inculcated at every sphere of our lifestyle !
to make my vision a possibility , I started SDG era - an initiative to make this era sustainably developed ! "
